About Us

We have an 'i 4 trend', a heritage of quality, a passion for diversity, and a real love for fabrics!

i4:trend has studied Fashion Design and School of Arts and Design For Over 20 Years and has built up a wealth of embraced knowledge from many likeminded fabric and design lovers over the years of trading. As originally being a freelance designer and collection range buyer, we have had the privilege of working with many Fashion Lecturers, Course Leaders, Head of Fashion at Universities across UK and Europe, and now our company extends to supplying many designers across the world including some top designers in Paris, USA and Japan.

It is a privilege to have worked along so many fashion students who have become graduates, and who now have success stories of their own, becoming some of the world's best designers, many of which were originally showcased at 'The London Fashion Week'.

Some of the Collections from Lecturers which i4:trend have worked with have gone on to commission garments which have sold in the likes of Harvey Nichols in London and Niemenn Marcus in New York and Milan, and have been published in English Vogue. 

i4:trend has worked along the likes of Anne Chaisty who's special accolades include ‘Fashion Diversity Activist’ awarded by the organisation ‘All Walks Beyond Catwalk’. Anne is currently also on the Board of Trustees for Graduate Fashion Week as well as being External Examiner for Nottingham Trent and The University of East London for Course in the UK , Hong Kong and Singapore. Anne has given lecture and seminars from Masters Level to both Industry and Education in the UK and abroad, and it is through our close-working relationship over the past many years which has helped our brand i4trend to progress and perform in supplying the many students and upcoming designer with exquisite fabrics and textures from specialist manufacturers worldwide, including many technical fibres which make up some of our most prestitious collection of fabrics.

i4:trend encompasses a passion for beautiful colour and fabric and offers more than just a source for exquisite cloths. It is a consultancy service for innovative designers and graduates starting out in the Industry, and offers a sample swatch service for the majority of its fabrics.

i4:trend offers the opportunity to purchase short lengths of beautiful fabrics including jacquard weaves, washed denims, fabulous silk mixes, modern techno fabrics, and many organic and ethical raw fabrics at great prices.

i4:trend has four main catogories which are as follows:

Urban means typically..... denims, canvas, cotton shirtings, chambrays, drills and twills, organic plains, poplins, casual jersey knits, tweeds and wools, corduroys, waterproof fabrics and shower-resistant fabrics, coated fabrics.

Delicate means typically..... silks, sheer fabrics, chiffons, voiles, drape and floaty fabrics, cotton lawns, soft knits, mesh and laces, leather and pvc vinyls, jacquards and brocades and taffetta fabrics.

Opulent means typically..... satins, shimmer and glitz, eveningwear, pleated fabrics, high-end jacketings and coatings, wools suitings and shiny suitings, latex and lycra, furs and velours.

Contemporary means typically..... sweatshirt and ribbing/cuffing, jogger fabrics, modern day suitings - checks/stripes/motifs, neoprene and bonded fabrics, scubas and thick jerseys, linens and enzime and washed linens and denims.